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Figure 16-11
-Refer to Figure 16-11. If this firm profit-maximizes, how much profit or loss will it earn?
Odd-even Pricing
A pricing strategy that sets prices just below a round number to create a perception of value, e.g., pricing an item at $19.99 instead of $20.
Demand-oriented
Refers to pricing strategies that are based on the consumer's demand for a product or service.
Prestige Pricing
A pricing strategy where goods are priced higher than their objective market value to give them an appearance of luxury and quality.
Price Lining
is a pricing strategy where products are sold at a limited number of price points, each representing a distinct level of quality or features.
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