Table 17-5 The Information in the Table Below Shows the Total Demand

question 511

Multiple Choice

Table 17-5
The information in the table below shows the total demand for premium-channel digital cable TV subscriptions in a small urban market. Assume that each digital cable TV operator pays a fixed cost of $200,000 (per year) to provide premium digital channels in the market area and that the marginal cost of providing the premium channel service to a household is zero.
-Refer to Table 17-5. Assume there are two digital cable TV companies operating in this market. If they are able to collude on the quantity of subscriptions that will be sold and on the price that will be charged for subscriptions, then their agreement will stipulate that

• A)each firm will charge a price of $90 and each firm will sell 4,500 subscriptions.
• B)each firm will charge a price of $90 and each firm will sell 9,000 subscriptions.
• C)each firm will charge a price of $120 and each firm will sell 3,000 subscriptions.
• D)each firm will charge a price of $150 and each firm will sell 1,500 subscriptions.

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Definitions:

Cortex

The outer layer of the brain, involved in various high-level brain functions such as memory, attention, perception, cognition, awareness, thought, language, and consciousness.

Optic Nerve

A duo of nerves responsible for carrying visual data from the retina to the brain.

Fovea

A tiny depression in the retina where visual acuity is highest, due to the high concentration of cone cells.

Opponent-Process Theory

A psychological and neurological model that explains contrasting emotions and motivations, especially in response to addiction and emotional experiences.