Two Economists Created Fake Resumes with Either Common African-American Names

question 228

Multiple Choice

Two economists created fake resumes with either common African-American names such as Lakisha and Jamal or common white names such as Emily and Greg. After sending them to potential employers with "Help Wanted" ads in Boston and Chicago newspapers, they found that

• A)black employees earned 50 percent less than white employees in Chicago but that blacks and whites had similar wages in Boston.
• B)black employees earned 50 percent less than white employees in Boston but that blacks and whites had similar wages in Chicago.
• C)job applicants with white names received 50 percent more phone calls from interested employers.
• D)job applicants with white names received 7 percent more phone calls from interested employers.

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Definitions:

Information Search

The process by which consumers seek and gather information about products, services, or ideas before making a purchasing decision.

Discount Website

An online platform that offers products or services at reduced prices, often through coupons, deals, or promotional codes.

External Source

An origin of information or materials that lies outside the organization or study in question.

Information Search

The phase in the buying process where consumers actively seek out information about products or services to fulfill a need or desire.