Budweiser Typically Purchases Several 30 Second Advertising Spots During the Super

question 167

Multiple Choice

Budweiser typically purchases several 30 second advertising spots during the Super Bowl at a very high cost. Miller Brewing Co. typically does not advertise during the Super Bowl. Which of the following is correct?

• A)Budweiser chooses to signal during the Super Bowl, while Miller Brewing Co. does not.
• B)Budweiser chooses to screen during the Super Bowl, while Miller Brewing Co. does not.
• C)Miller does not advertise during the Super Bowl because it has a superior product and the audience already knows that.
• D)Budweiser's advertisements during the Super Bowl are entertaining but convey no information about the quality of its products.

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