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Accounting Is an Activity of the

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Accounting is an activity of the


Definitions:

Forecasts

Future predictions about various aspects such as sales, weather, economic trends, based on historical data, current conditions, and analytical models, crucial for planning and preparation.

Budgets

Financial plans outlining an organization's projected revenue, expenses, and cash flow over a specific period.

Marketing Mix Plans

Strategies that involve the adjustment and optimization of product, price, place, and promotion to effectively engage with a target market.

BCG Matrix

A strategic planning tool that uses two variables, market growth rate and market share, to evaluate a company's product portfolio.

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