Discuss Five of the Ten Items That Comprise the Components

question 12

Essay

Discuss five of the ten items that comprise the components of the study of AIS in this text.

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Definitions:

Brand Awareness

How well consumers know and perceive the specific characteristics or brand image of a certain type of merchandise or service.

Brand Dilution

The weakening of a brand's power or value due to overextension, mismanagement, or negative associations, resulting in diminished brand equity.

Brand Extension

A strategy where a firm uses an existing brand name to introduce a new product or service category to the market.

Line Extension

A marketing strategy where a company introduces additional items in the same product category under the same brand name, such as new flavors, forms, colors, added ingredients, or package sizes.