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The ______________________________ of the value chain are those that provide infrastructure and include functions such as procurement, information technology, human resources and accounting.
Functional Benefits
The practical or utilitarian advantages that a product or service offers to its users, distinct from emotional or psychological benefits.
Collective Identity
The shared sense of belonging to a group, defined by mutual interests, values, cultural practices, or viewpoints, contributing to the cohesion and solidarity among its members.
Subcultures
Groups within a larger culture that have their own distinct norms, values, and lifestyles.
Brand Public
The community or demographic segment that actively interacts with, supports, or follows a particular brand.
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