Examlex
A computer abuse technique called a back door involves a programmer's inserting special code or passwords in a computer program that will allow the programmer to bypass the security features of the program.
Geographic Span
The reach or coverage area of a company's operations or influence, often measured in terms of distance or market presence.
Service Leadership
A management approach focusing on delivering superior service to customers as a way to gain competitive advantage.
Blue Ocean Strategy
A strategy that emphasizes the simultaneous pursuit of product or marketing program differentiation and lower cost in newly configured industries and markets envisioned by marketing strategists and entrepreneurs alike.
Differentiation
A marketing strategy where a company seeks to distinguish its product or service from competitors’ offerings through unique features, benefits, or quality.
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