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Customer Relationship Management (CRM) Tools Can Be Used by Marketing

question 27

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Customer Relationship Management (CRM) tools can be used by marketing managers to connect with customers, to learn what they like and don't like, and about new products that they want.

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Definitions:

Social Regulation

Regulations aimed at improving health, safety, welfare, and well-being of citizens, often including environmental and consumer protection laws.

Consumer Product Safety Commission

A U.S. federal agency responsible for protecting the public from unreasonable risks of injury or death from consumer products through regulation, enforcement, and education.

Industrial Regulation

Government policies and rules designed to control or supervise industries for the purpose of protecting public interests.

Marginal Benefit

The enhanced utility or pleasure that comes from acquiring or making an additional unit of a good or service.

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