With the Biller Direct Method of an Electronic Bill Presentment

question 65

True/False

With the biller direct method of an electronic bill presentment and payment (EBPP) system, a company posts its bills/invoices to its own Web site (or to a Web site hosted by a third party) and sends an e-mail notification to its customers telling them that their bill has been posted.

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Definitions:

Consistent

Characterized by steady and uniform actions, values, or results over time, showing reliability and predictability.

Focused

Concentrated or directed at a particular area, issue, or target with high attention and dedication.

Positioning Statement

A concise description of how a product or brand differentiates itself from competitors in the eyes of the target market.

Building A Brand

The process of creating a unique image and identity for a product or service in the consumer's mind, through marketing, experience, and consistent messaging.