Examlex
Purchase orders convey authority for the manufacture of a specified product or subassembly in specified quantity and describe the material, labor, and machine requirements for the job.
Elaboration Likelihood Model
A theory that explains how people are persuaded, suggesting two main pathways of persuasion: central and peripheral.
Central Route
A pathway of persuasion that involves careful and thoughtful consideration of the arguments presented in a message.
Noncommitment
An unwillingness or hesitation to make a decision or take a definitive stance on an issue.
Esteem Needs
Part of Maslow's hierarchy of needs, referring to the need for respect, self-esteem, and recognition from others.
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