______________________________ Is the Accumulation of Data on Current Inventories, Sales

question 97

Short Answer

______________________________ is the accumulation of data on current inventories, sales commitments, planned production and excess production capacity or other planned production capacity that could be quickly converted to production of the desired finished goods necessary to fulfill a sales order request.

Understand the advantages and disadvantages of publicity as a promotional tool.

Comprehend the types of sales promotions and their strategic use in marketing.

Understand the role of personal selling and relationship building in marketing.

Know the objectives and strategies of public relations campaigns.

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Definitions:

A Need

A requirement essential for an organism's survival, such as food, water, shelter, or warmth.

Drive-Reduction Theory

A theory of motivation suggesting that behavior is driven by the desire to reduce internal tension caused by unmet biological needs.

Internal Tension

A state of mental or emotional strain arising from conflicting needs, desires, or external pressures.

A Drive

An internal motivated state that compels a person towards a specific behavior or goal.