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Continuous assurance (continuous auditing) will lead to:
Customer Base
The group of consumers who repeatedly purchase the goods or services of a business, forming its main source of revenue.
Channel Sales Representatives
New-business sales representatives who focus on securing new distribution channel outlets.
Order-Takers
Individuals or employees within a company responsible for taking orders from customers but not actively involved in sales solicitation.
Advantages
In the FAB sales approach, general statements about what the features do; they may or may not be connected to an expressed or actual customer need.
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