A Manufacturer and Marketer of Prescription Pharmaceuticals Decided to Raise

question 53

Multiple Choice

A manufacturer and marketer of prescription pharmaceuticals decided to raise the price of its anti-malaria drug from $15.00 per dose to $750.00 per dose, a price increase of 5,000%. Following a public outcry, the CEO was forced to resign, the company was forced to retract the price hike, and the company's stock price sharply declined. Which of the following has the company incurred?

• A) only visible and internal administrative costs
• B) visible but not intangible costs
• C) internal administrative costs but not intangible costs
• D) internal administrative costs but not visible costs
• E) visible and intangible costs

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Definitions:

Ataxia

A neurological sign consisting of lack of voluntary coordination of muscle movements that can include gait abnormality, speech changes, and abnormalities in eye movements.

Homan Sign

A clinical sign often used in the diagnosis of deep vein thrombosis (DVT), identified by pain in the calf or popliteal region upon dorsiflexion of the patient's foot.

High Pitched

High pitched describes sounds that are at the upper end of the audible spectrum, characterized by a high frequency.

Lack of Response

The absence or failure of a reaction to stimuli or treatment, implying a non-responsive state or condition.