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Strategic Fit Between Two or More Businesses Exists When One

question 29

Multiple Choice

Strategic fit between two or more businesses exists when one or more activities comprising their respective value chains present opportunities


Definitions:

Reduce Overall Sales Costs

A strategic objective aimed at lowering the total expenses associated with the selling of products or services, enhancing profitability.

Increase Sales Volume

Strategies or actions taken to boost the quantity of products or services sold, often aiming to enhance revenue and market presence.

Segment Rationalization Test

A method of evaluating the viability and profitability of different market segments to determine where to focus marketing and product development efforts.

Relevance Test

An assessment to determine the applicability or importance of information, data, or research findings to a specific context or decision-making process.

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