The Nine-Cell Attractiveness-Strength Matrix Provides Clear, Strong Logic for Considering

question 90

Multiple Choice

The nine-cell attractiveness-strength matrix provides clear, strong logic for considering using

• A)only industry attractiveness in allocating resources and investment capital to its different businesses.
• B)only business strength in allocating resources and investment capital to the different businesses.
• C)both industry attractiveness and business strength in allocating resources and investment capital to its different businesses.
• D)both industry attractiveness and product strength in allocating resources and investment capital to its different businesses.
• E)both resource fit and product strength in allocating resources and investment capital to its different businesses.

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Definitions:

Cocktail Party Effect

The Cocktail Party Effect is the ability to focus one's attention on a single conversation in a noisy environment, filtering out other distractions.

Model Of Attention

Conceptual frameworks that describe how humans focus cognitive resources on specific stimuli while ignoring others.

Unattended Stream

Information or sensory input that is not actively being focused on or processed by the conscious mind.

Attentional Capture

The involuntary redirecting of attention towards a specific stimulus without intentional control.