Moves to Improve a Diversified Company's Overall Performance Do NOT

question 35

Multiple Choice

Moves to improve a diversified company's overall performance do NOT include

• A) retrenching to a narrower base of business operations.
• B) broadening the company's business scope by making new acquisitions in new industries.
• C) restructuring the company's business lineup and putting a whole new face on the company's business makeup.
• D) sticking closely to the existing business lineup and pursuing the growth opportunities presented by these businesses.
• E) retaining weak-performing businesses in order to sustain a wide base of business operations.

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Definitions:

Bounded Rationality

A concept in decision-making theory that suggests individuals make decisions based on the limited information available to them and within the constraints of their mental capacity.

Rule of Reciprocity

A social norm that suggests individuals respond to positive actions with other positive actions, fostering mutual benefit.

FMOT

The "First Moment of Truth," a marketing term referring to the first interaction between a customer and a product on the store shelf or online, crucial for making a good impression.

FMOT

First Moment of Truth; a marketing concept referring to the first time a consumer encounters a product and forms an impression.