Examlex
When is a think-local, act-local approach to strategy making appropriate?
Differentiated Targeting
A marketing strategy that involves targeting two or more distinct market segments with specific products or marketing mixes tailored to each.
Business Diversify
The strategy of increasing the variety of products or markets a company is involved in to reduce risk and increase growth potential.
Lower Risk
A situation or decision that involves reduced exposure to potential loss, damage, or negative outcomes.
Value Proposition
A declaration that encapsulates the reasons a consumer would purchase a product or utilize a service, emphasizing its distinctive benefits compared to rival offerings.
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