First-Mover Advantages Are Unlikely to Be Present in Which One

question 39

Multiple Choice

First-mover advantages are unlikely to be present in which one of the following instances?

• A) when pioneering helps build a firm's image and reputation with buyers
• B) when rapid market evolution (due to fast-paced changes in technology or buyer preferences) presents opportunities to leapfrog a first-mover's products with more attractive next-version products
• C) when early commitments to new technologies, new-style components, new or emerging distribution channels, and so on, can produce an absolute cost advantage over rivals
• D) when moving first can constitute a preemptive strike, making imitation extra hard or unlikely
• E) when first-time customers remain strongly loyal to pioneering firms in making repeat purchases

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