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What are the strategic disadvantages of a forward vertical integration strategy?
Experimenter Effects
Effects produced or influenced by clues to the hypotheses under examination, inadvertently communicated by the experimenter.
Laboratory Experiments
Controlled tests or investigations conducted in a lab setting where variables can be isolated and manipulated to study their effects.
Evaluation Apprehension
Worry about how others perceive or assess one's actions.
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others.
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