Achieving a Differentiation-Based Competitive Advantage Does NOT Involve

question 90

Multiple Choice

Achieving a differentiation-based competitive advantage does NOT involve

• A) incorporating product attributes and user features that lower a buyer's overall cost of using the product.
• B) incorporating features that raise the performance a buyer gets from using the product.
• C) incorporating features that enhance buyer satisfaction in noneconomic or intangible ways.
• D) delivering value to customers via competencies and competitive capabilities that rivals don't have or can't afford to match.
• E) appealing to buyers on the basis of attributes that rivals are emphasizing.

---

Definitions:

Retailer

A business or person that sells goods directly to consumers, as the final link in the supply chain from manufacturers to end buyers.

Promote Product

Marketing activities aimed at increasing awareness and interest in a product, ultimately to boost sales.

Sales Presentation

A structured pitch or demonstration by a salesperson to persuade a prospect or client to buy a product or service.

Suggest Purchase Order

A recommendation given to a client or customer about the quantity and type of goods to be bought, taking into account past purchases and future needs.