A Broad Differentiation Strategy Works Best in Situations Where

question 57

Multiple Choice

A broad differentiation strategy works best in situations where

• A) technological change is slow-paced and new or improved products are infrequent.
• B) buyer needs and uses of the product or service are very similar.
• C) buyers incur low costs in switching their purchases to rival brands.
• D) buyers have a low degree of bargaining power and purchase the product frequently.
• E) buyers needs and uses of the product or service are diverse.

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Definitions:

Resiliency

The ability to recover quickly from difficulties; toughness.

HIPAA

The Health Insurance Portability and Accountability Act, a US law designed to provide privacy standards to protect patients' medical records and other health information.

Data Confidentiality

The practice of ensuring that sensitive information is accessible only to those authorized to view it.

Health Insurance

A system of financial protection against medical expenses for individuals, provided through private or government schemes.