A Pitfall to Avoid in Pursuing a Differentiation Strategy Is

question 10

Multiple Choice

A pitfall to avoid in pursuing a differentiation strategy is

• A)trying to differentiate on the basis of attributes or features that are easily and quickly copied.
• B)choosing a product offering that supports buyers' indifference to rival brands' offerings.
• C)charging a premium price for the differentiating features.
• D)meeting and exceeding the meaningful gaps in quality, performance, service, and other attractive differentiating attributes offered by rivals.
• E)spending on activities to differentiate the company's product to enhance profitability.

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Definitions:

Human Diversity

The vast range of differences among humans, including differences in ethnicity, gender, age, cultural background, disability, sexual orientation, and individual experiences.

Stanley Milgram

An American psychologist known for his research on obedience to authority figures, demonstrated in the Milgram experiment.

Structuralist

An approach in psychology that seeks to analyze the structure of the mind by breaking down mental processes into their simplest components.

Functionalist

Pertains to a school of thought in psychology that emphasizes the purpose and adaptive functions of human behavior.