A Powerful Tool for Sizing Up the Company's Competitive Assets

question 119

Multiple Choice

A powerful tool for sizing up the company's competitive assets and determining whether they can provide the foundation necessary for competitive success in the marketplace is termed

• A) VRIN tests.
• B) SWOT analysis.
• C) competitive strength analysis.
• D) financial and asset management analysis.
• E) value chain analysis.

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Definitions:

Accounting

The systematic process of recording, summarizing, and reporting the financial transactions and positions of a company.

Available-for-sale

This is a classification for investments that a company plans to sell but are not actively traded, with changes in value reported in other comprehensive income.

Unrealized Gain

A profit that has occurred on paper due to an investment's increased value but has not yet been realized through a sale.

Market Value

The estimated worth or price at which an asset would trade in a competitive auction setting.