The Company with the Highest Rating on a Given Measure

question 7

Multiple Choice

The company with the highest rating on a given measure has an implied competitive edge on that specific measure, with the size of its edge

• A)providing the company with an overall net competitive score that is reduced by the weighted measure.
• B)signaling a weak position and competitive disadvantage.
• C)reflecting the difference between its weighted rating and rivals' weighted ratings.
• D)reflecting an area of potential improvement in order to achieve a sustainable competitive advantage.
• E)requiring reevaluation of the weighted measure.

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Definitions:

Market-product Grid

A matrix used to analyze and display the potential of various products across different market segments.

Marketing Synergies

The combined effect that is greater than the sum of their individual effects, achieved by coordinating marketing activities.

Product Differentiation

A marketing strategy where a company attempts to make its product appear unique and more attractive than those of its competitors.

Market Segment

A subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs.