In Which of the Following Instances Are Industry Members NOT

question 52

Multiple Choice

In which of the following instances are industry members NOT subject to stronger competitive pressures from substitute products?

• A) The costs to buyers of switching over to the substitutes are low.
• B) Buyers are dubious about using substitutes.
• C) The quality and performance of the substitutes are well-matched to what buyers need to meet their requirements.
• D) Buyer brand loyalty is weak.
• E) Substitutes are readily available at competitive prices.

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Definitions:

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A theory of motivation that posits individuals seek to maintain an optimal level of arousal, seeking stimulation when it is low and calm when it is high.

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