In Mapping, Strategic Groups

question 69

Multiple Choice

In mapping, strategic groups

• A) one strategic variable and one financial variable should be used as axes for the map.
• B) it is important for the variables used as axes to be highly correlated.
• C) the best variables to use as axes for the map are those that identify the competitive characteristics that delineate strategic approaches used in the industry.
• D) it is important to use price as the variable for the vertical axis.
• E) the primary objective is to determine which strategic groups are profitable and which are not.

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