In Which of the Following Instances Are Industry Members NOT

question 52

Multiple Choice

In which of the following instances are industry members NOT subject to stronger competitive pressures from substitute products?

• A) The costs to buyers of switching over to the substitutes are low.
• B) Buyers are dubious about using substitutes.
• C) The quality and performance of the substitutes are well-matched to what buyers need to meet their requirements.
• D) Buyer brand loyalty is weak.
• E) Substitutes are readily available at competitive prices.

---

Definitions:

Object Relations Theory

A psychoanalytic theory focusing on relationships with others, asserting that the ego and personality are shaped by early family ties and dynamics.

Social Learning Theory

Social learning theory contends that people learn new behaviors and attitudes through observation, imitation, and modeling of others within a social context.

Psychoanalytic Theory

A set of theories originating with Sigmund Freud that emphasizes unconscious psychological processes and contends that childhood experiences significantly influence adult personality and behavior.

Symbolic Interaction Theory

A theoretical perspective claiming that people act toward things because of the meaning things have for them.