Driving-Forces Analysis Has

question 135

Multiple Choice

Driving-forces analysis has

• A)speculative value because it compels the firm to drive strategic intent and collective choice into operating practices.
• B)theoretical value because it allows managers to visualize the many different dimensions of the preferred forces that allow for industry functionality.
• C)practical value and is basic to the task of thinking strategically about where the industry is headed and how to prepare for the changes ahead.
• D)no real analytical value because the driving forces are already established in the marketplace and it is too late to make astute and timely strategy adjustments.
• E)perceived value and is associated with identifying the close and distant rivals within an operating industry.

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Definitions:

Value Barrier

An obstacle that prevents a customer from recognizing or accepting the value in a product or service.

Usage Barrier

Obstacles that prevent or discourage customers from using a product or service, which can include lack of awareness, accessibility issues, or complexity.

Product Trial

An opportunity for customers to try a product before making a purchase decision, often used as a marketing strategy.

Free Samples

Small portions or trial versions of a product given away free of charge to promote and encourage the trial or purchase of the product.