Which of the Following Questions Ought to Be Used to Distinguish

question 27

Multiple Choice

Which of the following questions ought to be used to distinguish a winning strategy from a so-so or flawed strategy?

• A) Does the strategy contain a sufficient number of emergent and/or reactive elements?
• B) Is the company putting too little emphasis on growth and profitability and too much emphasis on behaving in an ethical and socially responsible manner?
• C) Is the strategy built on a company's weakness or does it require resources that are deficient in the company?
• D) Is the strategy well matched to the company's situation, helping the company achieve a sustainable competitive advantage, and resulting in better company performance?
• E) Does the strategy strike a good balance between maximizing shareholder wealth and maximizing customer satisfaction?

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Definitions:

Prospecting

The method of finding possible customers, clients, or purchasers for the products or services offered by a business.

The Close

Refers to the point in a sales process where a salesperson convinces the client to make a purchase.

The Pre-Approach

A step in the sales process involving research and planning before making direct contact with a potential customer.

Desired Action

The specific behavior or response a marketer aims to elicit from the target audience.