In Evaluating Proposed or Existing Strategies Managers Should

question 36

Multiple Choice

In evaluating proposed or existing strategies managers should

• A)initiate new initiatives even though they don't seem to match the company's internal and external situation.
• B)scrutinize the company's existing strategies on a regular basis to ensure they offer a good strategic fit, create a competitive advantage, and result in above-average performance.
• C)evaluate the firm's business model at least every three years.
• D)ensure core capabilities are incorporated for establishing a competitive advantage.
• E)align existing strategies with new strategies to emphasize incremental gains.

Understand the role and impact of green marketing and sustainability initiatives in modern business practices.

Analyze the ethical implications of promotional strategies and advertising practices.

Understand the basic concept of social responsibility in a business context.

Identify ethical issues related to product marketing and how they impact stakeholders.

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Definitions:

2D:4D Ratio

A physiological trait theorized to indicate exposure to certain hormones in the womb, measured by comparing the length of the index finger to the ring finger.

Prenatal Testosterone Exposure

The exposure of a fetus to testosterone levels while in the womb, which can influence a variety of developmental factors.

Nature-nurture Debate

A longstanding discussion concerning the relative importance of an individual's inherited traits (nature) versus environmental influences (nurture) in determining behavior and development.

Gene-environment Interaction

The complex interplay between genetic predisposition and environmental factors that influence the development and expression of traits and behaviors.