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Changing circumstances and ongoing managerial efforts to improve the strategy
Kelley Blue Book
A vehicle valuation and automotive research company known for providing data regarding the pricing and value of new and used vehicles.
Advertising Message
The core idea or theme conveyed in an advertising campaign to persuade or inform potential consumers about a product or service.
Independent Variable
A factor or condition that is manipulated in an experiment to determine its effect on a dependent variable.
Dependent Variable
In an experiment or study, it's the variable being tested and measured, which is expected to be influenced by another variable (the independent variable).
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