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A Mobile On-Demand Transportation Company with an Established Brand Name

question 25

Essay

A mobile on-demand transportation company with an established brand name uses a unique mobile app and GPS mapping technology to reduce the time for drivers to pick up passengers and take them to their destinations. It then gives the mobile apps away free to all riders. Which of the five generic strategies is this company using?

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Definitions:

Progress Report

A document or update that outlines the current state, developments, or achievements of a project, activity, or task over a specific period.

Project

A planned set of interrelated tasks to be executed over a fixed period and within certain cost and other limitations.

Commercial Template

Pre-designed layouts or frameworks that are used for creating websites, documents, or advertisements in a professional context.

Meeting Minutes

A written record of what was discussed and decided during a meeting, including the participants, key points, actions, and decisions.

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