In Order to Bring Steven, the Marketing Manager, on Board

question 85

Multiple Choice

In order to bring Steven, the marketing manager, on board with the idea of introducing a line of new products at Gold Coffee, Bree, the operations manager, enlisted the help of Natalie and Noah, the top two salespeople at the company.Bree is using which of the following influence tactics?

• A)Apprising
• B)Ingratiation
• C)Coalition
• D)Personal appeal
• E)Pressure

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Definitions:

Social Cognitive Theory

A theory in psychology that posits that learning occurs in a social context with a dynamic and reciprocal interaction of the person, environment, and behavior.

Cognitive Processes

Mental activities involved in acquiring, retaining, and using knowledge, such as perception, memory, language, and problem-solving.

Secondary Reinforcers

Stimuli that acquire their reinforcing properties through their association with primary reinforcers.

Archetypes

Universally recognized symbols, themes, or characters that recur across cultures and literature, often representing fundamental human experiences.