Britney, a Manager in an Advertising Firm, Was Assigned a Team

question 97

Multiple Choice

Britney, a manager in an advertising firm, was assigned a team and asked to come up with ideas for an advertising campaign. Britney briefed her team and outlined the purpose of the meeting clearly, after which she asked the members to individually generate ideas and bring their list to the next meeting. In the second meeting, the ideas were compiled, doubts clarified, and ideas built-on, after which the members were then asked to individually rank the ideas and submit the list to Britney, who tabulated the scores and created a list of the five highest rated ideas. Britney adopted _____ to generate the ideas.

• A) cross-training
• B) conflict management
• C) positional rotation
• D) cognitive bias
• E) nominal group technique

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Definitions:

Affective Domain

Feelings, emotions, interests, attitudes, and appreciations, and five major learning categories.

Mentally Disabled

A condition that significantly affects a person's cognitive, behavioral, or emotional well-being, hindering their daily life activities.

Nutritional Intake

The quantity and quality of food and drink consumed by an individual, important for maintaining health and supporting bodily functions.

Food Guide Pyramid

A graphical representation designed to illustrate the principles of a balanced diet, emphasizing the consumption of various food groups in specific proportions.