Burt, Ryan, and Heather Are Members of the Marketing Team

question 65

Multiple Choice

Burt, Ryan, and Heather are members of the marketing team at Model Industries, Inc. (MII) , responsible for generating ideas for new marketing strategies. Burt has done a phenomenal job in gathering information necessary to help the team understand the desires and needs of the client. All things being equal, Heather has the best record of making good recommendations to Jeremy, vice president of marketing. Ryan can make some good recommendations, but sometimes his recommendations are completely off base. Usually, Jeremy pays careful attention to what Heather has to say, but generally does not pay much attention to what Ryan proposes. In addition to Jeremy, Heather has been meeting with the vice president of operations and other members of the executive team to gain support for their request to increase the marketing budget. Burt's action would contribute to which factor in effective decision making at MII?

• A) Production blocking
• B) Staff validity
• C) Hierarchical sensitivity
• D) Decision informity
• E) Transactive memory

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Definitions:

Serous Membrane

A smooth tissue membrane consisting of two layers of mesothelium, which secrete serous fluid to lubricate and reduce friction between tissue layers.

Aortic Semilunar Valves

Valves located between the aorta and the left ventricle of the heart that prevent blood from flowing back into the heart.

Great Cardiac Veins

The great cardiac veins are large veins on the surface of the heart that drain blood from the heart muscle.

Coronary Arteries

The arteries that supply oxygen-rich blood to the heart muscle itself, crucial for heart function.