Burt, Ryan, and Heather Are Members of the Marketing Team

question 41

Multiple Choice

Burt, Ryan, and Heather are members of the marketing team at Model Industries, Inc. (MII) , responsible for generating ideas for new marketing strategies. Burt has done a phenomenal job in gathering information necessary to help the team understand the desires and needs of the client. All things being equal, Heather has the best record of making good recommendations to Jeremy, vice president of marketing. Ryan can make some good recommendations, but sometimes his recommendations are completely off base. Usually, Jeremy pays careful attention to what Heather has to say, but generally does not pay much attention to what Ryan proposes. In addition to Jeremy, Heather has been meeting with the vice president of operations and other members of the executive team to gain support for their request to increase the marketing budget. Heather is engaging in which of the boundary-spanning processes?

• A) Systems monitoring
• B) Task coordinator
• C) Coordination
• D) Scout activity
• E) Ambassador activity

---

Definitions:

Agent Role

The function assumed by an individual or entity authorized to act on behalf of another (the principal), typically in business transactions.

Third Party

An entity that is not directly involved in a transaction or agreement but may be affected by it or play a role in its outcome.

Principal

The primary party involved in a financial transaction or agreement, often referring to the main amount of money borrowed or invested.

Legal Action

A formal proceeding in a court, which involves enforcing or defending a legal right.