In Which of the Following Examples Can the Role of the Cognitive

question 4

Multiple Choice

In which of the following examples can the role of the cognitive pillar be identified? 

• A) A firm being exposed after one of its employees turned whistleblower 
• B) A firm being punished for corporate espionage by the courts 
• C) A firm not being able to sell a certain product in a country due to the prevalent cultural beliefs 
• D) A firm outsourcing its jobs

Distinguish between physiological, safety, social, esteem, and self-actualization needs in the Maslow hierarchy.

Identify consumer behavior concepts such as personality traits, self-concept, and selective perception.

Understand the implications of personality traits and self-concepts on purchasing behavior.

Explain the process of perception and its relevance to consumer behavior.

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Definitions:

Cerebrum

The largest part of the brain, responsible for voluntary activities, intelligence, learning, and memory.

Medulla Oblongata

The lowest part of the brainstem, controlling vital functions such as heart rate, breathing, and blood pressure.

Neurotransmitter

Chemical signal released by axon terminals of a neuron.

Endorphins

Naturally occurring peptides produced in the brain that act as neurotransmitters to reduce the perception of pain and promote feelings of pleasure.