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Which of the following is a proposition of the institution-based view?
Close
The final step in a sales process where the salesperson secures the agreement of the customer to purchase.
Modified T-Account Close
A closing technique where the salesperson lists the pros and cons of purchasing a product in a T-account format to help the prospect make a decision.
T-Account
A T-account is a visual representation of a ledger account that depicts a business transaction's effect on a company's accounts.
Continuous-Yes Close
A sales technique that involves asking a series of questions designed to get the customer to keep saying yes, building towards agreement on the final sale.
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