Ken Pushed Very Hard to Go with the Bubble Project

question 32

Multiple Choice

Ken pushed very hard to go with the bubble project rather than the wave project. There have been several cost overruns, the project is two weeks beyond its projected finish date, and the technology just isn't working out as planned. Ken increases the funding for the third time and hires three new designers to help revamp the look of the product. Ken is engaging in ______.

• A) escalation of commitment
• B) goal-directed behavior
• C) selective perception
• D) a fundamental attribution error
• E) projection bias

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Definitions:

The Me

A concept in sociology referring to the socialized aspect of an individual, influenced by interactions with others and society.

Hyphenated-Canadian Syndrome

The concept referring to the identities of Canadians who have multi-ethnic backgrounds, emphasizing their diverse heritage with a hyphen, e.g., Italian-Canadian.

Double Consciousness

W.E.B. Du Bois' concept describing the internal conflict experienced by subordinated groups in an oppressive society, notably African Americans in the United States.

Multicultural Mosaic

A metaphor often used to describe societies that are diverse and composed of multiple, distinct cultural groups, each retaining its own identity.