Just a Week into the Job at the Marketing and Advertising

question 115

Multiple Choice

Just a week into the job at the marketing and advertising division of a company, Alex, Neil, and John were given the task of creating an advertising campaign for the company's new product. Alex and Neil had much trouble with the task, and when John volunteered to take it up on their behalf, they readily agreed. Though they had no idea of John's skills in this area, they felt that John could be trusted to do a good job. John, who had done a paper on marketing while in college, reviewed numerous articles, studied the new product thoroughly, and came up with a campaign that received good reviews from his team leaders. Which of the following is Truewith regard to Alex and Neil?

• A) Alex and Neil had a high degree of trustworthiness to execute the job they were given.
• B) Alex and Neil had high degree of disposition-based trust.
• C) Alex and Neil used a rational assessment to arrive at the conclusion that John would do a good job with their assignment.
• D) Alex and Neil had a high level of the abilities required for their job at present.
• E) Alex and Neil share a mentor-protégé relationship with John at present.

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Definitions:

Double-Blind Procedure

A research method used to prevent bias, where neither the participants nor the experimenters know who is receiving a particular treatment.

Brand Effectiveness

Refers to the impact a brand has on its audience, including how well it achieves its marketing objectives and resonates with its target demographic.

Expensive Brand

A brand associated with high cost, often linked to high quality, luxury, and status.

Experimental Group

In research, a group of subjects who are exposed to the variable under investigation, allowing researchers to assess the effect of this variable.