According to the Value-Percept Theory, the Relation Between Dissatisfaction, Value

question 30

Multiple Choice

According to the value-percept theory, the relation between dissatisfaction, value (importance) and value (want) is given by:

• A) Dissatisfaction = (V_want - V_perceive) × (V_importance)
• B) Dissatisfaction = (V_want - V_have)/(V_importance)
• C) Dissatisfaction = (V_want - V_have)^(V_importance)
• D) Dissatisfaction = (V_want - V_have) × (V_importance)
• E) Dissatisfaction = (V_want - V_perceive)/(V_importance)

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Definitions:

Sales

The transactions involving the exchange of goods or services for money, reflecting a key revenue source for businesses.

Beginning Inventory

The financial value of stock ready for market at the beginning of a bookkeeping period.

Average Inventory

An estimation of the value of inventory over a certain time period, typically calculated by averaging the inventory levels at the beginning and end of the period.

Ending Inventory

The cumulative value of goods prepared for sale by the end of a bookkeeping period.