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According to Max Weber,Protestant work ethics led to the rise of capitalism in Europe.
Individual Receivers
Pertains to the specific audience members or target demographic who receive and interpret a communicated message.
Top-Of-Mind Awareness
A prominent place in people’s memories that triggers a response without them having to put any thought into it.
Consumers
Individuals or households that purchase goods and services for personal use.
Integrated Marketing Communication (IMC) Strategy
A holistic approach in marketing that aims to ensure consistency of message and the complementary use of media to reinforce the customer's brand experience.
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