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Strategic management focuses on the product choices and industry characteristics that affect an organization's profitability.
Motivation
Motivation is the process that initiates, guides, and maintains goal-oriented behaviors, driving individuals to act and pursue achievements.
Personality
The combination of characteristics or qualities that form an individual's distinctive character, influencing behavior and interactions.
Existing Customers
Individuals or entities who have previously made a purchase from a business, representing a segment that companies often aim to retain through customer service and loyalty programs.
Situational Influences
External circumstances or contexts that affect decisions and behaviors, such as physical environment, social settings, time, mood, and reason for purchase.
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