Which of the Following Is an Example of a Firm's

question 75

Multiple Choice

Which of the following is an example of a firm's physical resources and capabilities? 

• A) Integrated management information systems 
• B) Access to raw materials and distribution channels 
• C) Ability to generate internal funds 
• D) Capacities for organizational innovation and change

Understand the integration of interactive marketing elements to create a comprehensive customer experience.

Understand the major retailers in the United States and their impact on the economy.

Identify the utilities provided by retailers and how they create value for consumers.

Identify different types of retail operations and their characteristics.