There Are Three Phases in the Evolution of CRM: (1)reporting;

question 36

Multiple Choice

There are three phases in the evolution of CRM: (1) reporting; (2) analysing; and (3) predicting.What do CRM predicting technologies help organisations accomplish?

• A) Make predictions regarding customer behavior such as which customers are at risk of leaving
• B) Segment their customers into categories such as best and worst customers
• C) Identify their customers across other applications
• D) All of the answers are correct

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Definitions:

Long-Term Relationships

Enduring associations between companies and their stakeholders, such as customers or suppliers, typically characterized by trust, loyalty, and mutual benefit over time.

Fixed-Position Layout

An operational strategy where the product remains stationary, and workers, materials, and equipment are moved as needed.

Product Layout

An arrangement of equipment or workstations in the sequence that production operations are performed to manufacture a product.

Process Layout

An arrangement of workplace resources according to the sequence of production tasks, optimizing workflows and efficiency in manufacturing or service processes.