Which Question Below Represents a CRM Analysing Example

question 22

Multiple Choice

Which question below represents a CRM analysing example?

• A) Why did sales not meet forecasts?
• B) What customers are at risk of leaving?
• C) What is the total revenue by customer?
• D) All of the answers are correct

---

Definitions:

Merchandise

Products acquired for resale to customers in the course of business operations.

Voucher System

An accounting system that involves the use of vouchers as proof of a transaction's occurrence, used for controlling expenditures.

Disbursements

Payments made by a business in the course of its operations, often involving the outflow of cash to vendors or suppliers.

Control Procedures

Measures and policies implemented by a firm to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.