Examlex
Standardising of data elements allows for:
Trade Promotion
Marketing activities executed by manufacturers or wholesalers aimed at increasing demand for products among retailers, distributors, or other resellers.
Case Allowance
A discount or rebate offered to retailers or wholesalers that purchase a specific quantity of product within a specified timeframe.
Promotional Period
A defined time during which a product or service is offered at a discounted rate or with special incentives to stimulate sales or awareness.
Cooperative Advertising
Advertising programs whereby a manufacturer pays a percentage of the retailer’s local advertising expense for advertising the manufacturer’s products.
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