Amazon Creates a Unique Recommendation Listing for Each Customer That

question 20

Multiple Choice

Amazon creates a unique recommendation listing for each customer that revisits its website.How would you classify Amazon's e-business strategy?

• A)Information richness
• B)Mass customisation
• C)Personalisation
• D)Interactivity

---

Definitions:

Exocrine Glands

Glands that release their secretions through ducts either to the external environment or into the digestive tract, unlike endocrine glands, which secrete hormones directly into the bloodstream.

Cystic Fibrosis

A genetic disorder that affects the respiratory, digestive, and reproductive systems, characterized by the production of thick, sticky mucus.

Dominant Gene

A gene that expresses its trait in the phenotype even when heterozygous, overshadowing the effect of a recessive gene if present.

Recessive Gene

A gene that can lead to a phenotype only when two copies are present, as opposed to a dominant gene where one copy is sufficient for expression.