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What Is the Difference Between a B2C and a C2B

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What is the difference between a B2C and a C2B?


Definitions:

Congruence

The state of agreement or harmony between thoughts, feelings, and behaviors, often discussed in the context of self and identity.

Carl Rogers

A humanistic psychologist who developed Client-Centered Therapy and emphasized the importance of the self-concept in personality development.

Self-Efficacy

An individual's belief in their own ability to succeed in specific situations or accomplish a task.

Incongruent Self-Concept

A state where there is a mismatch between an individual’s self-image and reality, often leading to confusion, frustration, and psychological distress.

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